Shared Premium SMS Short Codes
For clients who want a low-cost solution for a single SMS product offering instantly activated short codes and the expectation of low to moderate message volumes, a shared short code is perfect. With these short codes, you share a short code number with other customers and use keywords to direct messages to your particular application and charge via Premium SMS (PSMS).
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SMS Shared Short Code Effectiveness
If you’re looking for a low-cost solution, a shared short code is the most cost efficient route. However, you must be aware that because it is shared there is always the risk that the shortcode could be suspended if any one of its users violates the mobile network’s Acceptable Use policies. We try to solve this by performing pre-sales diligence on all clients, but you must be aware of the very small risk of loss of service. If this is of concern, and you require complete reliability of service, we would recommend a dedicated code for Premium SMS to capture full SMS message revenue. There is also the option for certain markets of WAP Billing or even forms of direct billing, including Payforit.
With a shared code, you share the short code with a chosen tariff rate. If you choose ˜NEWS’, for instance, as your keyword, all messages sent to the code that start with ˜NEWS’ are directed to your application or service.
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“Users get a better experience, gaining increased customer loyalty from the overall ease of billing.”