The United Kingdom: Mobile Billing & Mobile Messaging

United Kingdom, Premium SMS, Payforit, Bulk SMS, IVR Billing, Direct Billing

Summary

The United Kingdom has a population of 56,075,900 people (162.16% penetration) and 13 main networks. txtNation has linked up with Three, Virgin, Orange, O2, Virgin Mobile, T-mobile, Vodafone, 3, C&W Guernsey, Jersey Telecom, Manx Telecom, Guernsey Tel and Jersey Tel, bringing your business to nearly 92,085,600 mobile handsets in the United Kingdom. In the United Kingdom we can provide Premium SMS though to high throughput Bulk SMS messaging.

For information about Mobile Billing options, tariffs or SMS messaging availability in the United Kingdom, contact us.

We support:

ThreeThree
VirginVirgin
OrangeOrange
O2O2
Virgin MobileVirgin Mobile
T-mobileT-mobile
VodafoneVodafone
33
C&W GuernseyC&W Guernsey
Jersey TelecomJersey Telecom
Manx TelecomManx Telecom
Guernsey TelGuernsey Tel
Jersey TelJersey Tel

Connectivity

We provide a wide range of robust mobile services around the world. You can find more about what we offer in the United Kingdom below. We are continually improving our services and you should contact us so that we can advise you about the most appropriate solutions available in the United Kingdom.

Premium MT SMS - The United Kingdom

Premium "mobile terminated" SMS messaging is available in the United Kingdom. This is a profitable way to generate revenue by sending a message to the consumer's mobile handset. We can advise you on all your options for billing in the United Kingdom.

Premium MO SMS

Premium "mobile originated" SMS messaging is available in the United Kingdom. This is a profitable way to generate revenue by receiving a message from the consumer's mobile handset. We can advise you on all your options for billing in the United Kingdom.

Direct Operator Billing

We are excited to bring Direct Operator Billing in the United Kingdom. This allows you to bill consumers without using SMS. The charge will be taken off their phone bill and does not require the sending or receiving of text messages.

Number Lookup (HLR)

Enhance your txtNation service in this region by using our Number Lookup service, which is available in the United Kingdom and many other countries. Our Number Lookup service allows you to find out the network operator and other details about the consumer's mobile phone. This can be helpful in tailoring your txtNation service to consumers in the United Kingdom.

VSIM/Longcode

We offer Long Codes and or Virtual SIMs in the United Kingdom, which is more international than Short Codes. This allows you to receive messages from consumers around the world from a the United Kingdom-based telephone number. You cannot use a Virtual SIM to bill consumers. Premium services require a Short Code.

JunglePay

txtNation allows you to build a fully customised mobile billing service. If you require a mobile billing solution without the need for development, try our ready-made JunglePay widget, which you can create in just minutes.

Compliance matters

Wherever you operate mobile services, you must obey local telecommunication regulations. We can advise you on any aspect of your mobile campaign or billing service. Regulators publish guidelines that must be fully understood before you can use our platform. Operating a mobile service in one country may be very different to running one elsewhere.

This page contains some basic compliance information that may be of use to anyone wishing to run a service in the United Kingdom. However, you should always consult with your account manager or our support team before you launch to obtain more comprehensive guidance.

This is to protect us, your company, and all the consumers in the United Kingdom, where they expect a high quality service. Let us support you to get this right.

Regulator

The national regulator for premium mobile telecommunications in the United Kingdom is PhonepayPlus. They have a code of conduct which governs what you can and cannot do with mobile services in that region. If you have any questions about these requirements, you can contact us at any time for further advice.

Opting in to your service

Consumers must demonstrate that they wish to use your service and that they give permission to be charged as appropriate. There are various ways in which consumers can "opt in" to a service, which varies country to country. You should ensure you understand the opt-in requirements for the United Kingdom before you launch. Currently, the options include:

  • Web (PIN) Opt-in
  • WORAR (Requiring a Reply)
  • Single MO Shortcode Opt-in
  • In-app Billing
  • Multi-billing - Are you able to send multiple MOs?

Taking care of your customers

Your customers expect a high-quality service, as demanded by the regulator in the United Kingdom. We are committed to helping you deliver a clear, compliant campaign. We can provide support to your customers for a very competitive monthly fee under one of our industry-leading support packages.

Permitted content

What you can send to customers varies across the world. In the United Kingdom, the regulator permits only certain types of content. These include:

  • Adult Permissible
  • Mobile Gambling /mCasino (Real money)
  • Competitions
  • Voting
  • Charitable Services
  • Virtual Gambling (Virtual credit)
  • Alerts
  • Chat
  • Mobile Content
  • Info Messages
  • Calling Services
  • Lottery (Real money)
  • Physical Goods

Limits

As well as limits on the types of content you can facilitate in the United Kingdom, there are limits on how much and in which ways you can bill your customers. You should always consult your account manager or our support team before you launch. The following limits are placed on services in the United Kingdom:

  • Maximum Transactional Value: £30.00
  • Subscriptions Limit: £4.50 per week
  • Daily Billing Limit: £30
  • Weekly Billing Limit: £210 (derived from Daily limit).
  • Monthly Billing Limit: £50 for Vodafone users.
The data contained on this page is for informational purposes only and services are subject to change. You should always contact us or your dedicated account manager for the latest information, regulations, and technical specifications.
Awards
"txtNation has enabled us to expand our billing coverage and monetise Zingmobile content in markets previously unreachable."

Mr. Teo Siew Kiet, CEO - Zingmobile