Italy: Mobile Billing & Mobile Messaging
|Premium MT SMS|
|Premium MO SMS|
|Direct Operator Billing|
|Number Lookup (HLR)|
|Virtual SIM / Long Code|
|IVR Billing (Premium Phone)|
We provide a wide range of robust mobile services around the world. You can find more about what we offer in Italy below. We are continually improving our services and you should contact us so that we can advise you about the most appropriate solutions available in Italy.
Premium MT SMS - Italy
Premium "mobile terminated" SMS messaging is available in Italy. This is a profitable way to generate revenue by sending a message to the consumer's mobile handset. We can advise you on all your options for billing in Italy.
Direct Operator Billing
We are excited to bring Direct Operator Billing in Italy. This allows you to bill consumers without using SMS. The charge will be taken off their phone bill and does not require the sending or receiving of text messages.
Number Lookup (HLR)
Enhance your txtNation service in this region by using our Number Lookup service, which is available in Italy and many other countries. Our Number Lookup service allows you to find out the network operator and other details about the consumer's mobile phone. This can be helpful in tailoring your txtNation service to consumers in Italy.
We offer Long Codes and or Virtual SIMs in Italy, which is more international than Short Codes. This allows you to receive messages from consumers around the world from a Italy-based telephone number. You cannot use a Virtual SIM to bill consumers. Premium services require a Short Code.
Wherever you operate mobile services, you must obey local telecommunication regulations. We can advise you on any aspect of your mobile campaign or billing service. Regulators publish guidelines that must be fully understood before you can use our platform. Operating a mobile service in one country may be very different to running one elsewhere.
This page contains some basic compliance information that may be of use to anyone wishing to run a service in Italy. However, you should always consult with your account manager or our support team before you launch to obtain more comprehensive guidance.
This is to protect us, your company, and all the consumers in Italy, where they expect a high quality service. Let us support you to get this right.
The national regulator for premium mobile telecommunications in Italy is Autorità per le Garanzie nelle Comunicazioni. They have a code of conduct which governs what you can and cannot do with mobile services in that region. If you have any questions about these requirements, you can contact us at any time for further advice.
Opting in to your service
Consumers must demonstrate that they wish to use your service and that they give permission to be charged as appropriate. There are various ways in which consumers can "opt in" to a service, which varies country to country. You should ensure you understand the opt-in requirements for Italy before you launch. Currently, the options include:
- Web (PIN) Opt-in
- Single MO Shortcode Opt-in
- In-app Billing
Taking care of your customers
Your customers expect a high-quality service, as demanded by the regulator in Italy. We are committed to helping you deliver a clear, compliant campaign. We can provide support to your customers for a very competitive monthly fee under one of our industry-leading support packages.
What you can send to customers varies across the world. In Italy, the regulator permits only certain types of content. These include:
- Adult Permissible
- Mobile Content
- Info Messages
- Lottery (Real money)
- Physical Goods
As well as limits on the types of content you can facilitate in Italy, there are limits on how much and in which ways you can bill your customers. You should always consult your account manager or our support team before you launch. The following limits are placed on services in Italy:
- Maximum Transactional Value: €15
- Subscriptions Limit: €3.99 per day, €4.99 weekly subscription, €15 for monthly subscription
- Monthly Billing Limit: €250 per user