Countries such as Italy, Iceland, Czech Republic, Sweden, Austria, Ireland, Finland, Norway, UK, Cyprus and Netherlands now lead the market with the highest mobile penetration rates. The EU and Nordics average mobile penetration rate stands at over 120%.
With the majority of users in Europe having post-paid subscriptions (rather than pre-paid credit), and the average % of users opting for post-paid increasing, you are in a good position to maximize revenue extraction from users, with less messages failing because of “no credit”. Speak to your account manager for retry strategies available in Europe to maximize successful billing of pre-paid users. txtNation can also manage this mobile billing retry policy for you, meaning so you can focus on running your SMS messaging service with ease.
The regions rapid development of mobile technologies, population and the number of content providers still growing means that the market for mobile services is potentially enormous for you in Europe and the Nordics.