Kenya: Mobile Billing & Mobile Messaging

Kenya Premium SMS

Summary

Kenya has 6.5 million subscribers (18.7% penetration) and two main networks. txtNation has partnered with Safaricom and Celtel to bring your business to millions of mobile phone users in Kenya, one of Africa's most ethnically diverse nations. Kenya's media is as diverse as its people. With a large middle class population, there is ample opportunities for new enterprise. Radio and television services are very popular.

Connectivity

We provide a wide range of robust mobile services around the world. You can find more about what we offer in Kenya below. We are continually improving our services and you should contact us so that we can advise you about the most appropriate solutions available in Kenya.

Premium MT SMS - Kenya

Premium "mobile terminated" SMS messaging is available in Kenya. This is a profitable way to generate revenue by sending a message to the consumer's mobile handset. We can advise you on all your options for billing in Kenya.

Premium MO SMS

Premium "mobile originated" SMS messaging is available in Kenya. This is a profitable way to generate revenue by receiving a message from the consumer's mobile handset. We can advise you on all your options for billing in Kenya.

Number Lookup (HLR)

Enhance your txtNation service in this region by using our Number Lookup service, which is available in Kenya and many other countries. Our Number Lookup service allows you to find out the network operator and other details about the consumer's mobile phone. This can be helpful in tailoring your txtNation service to consumers in Kenya.

Compliance matters

Wherever you operate mobile services, you must obey local telecommunication regulations. We can advise you on any aspect of your mobile campaign or billing service. Regulators publish guidelines that must be fully understood before you can use our platform. Operating a mobile service in one country may be very different to running one elsewhere.

This page contains some basic compliance information that may be of use to anyone wishing to run a service in Kenya. However, you should always consult with your account manager or our support team before you launch to obtain more comprehensive guidance.

This is to protect us, your company, and all the consumers in Kenya, where they expect a high quality service. Let us support you to get this right.

Regulator

The national regulator for premium mobile telecommunications in Kenya is Communications Commission of Kenya. They have a code of conduct which governs what you can and cannot do with mobile services in that region. If you have any questions about these requirements, you can contact us at any time for further advice.

Opting in to your service

Consumers must demonstrate that they wish to use your service and that they give permission to be charged as appropriate. There are various ways in which consumers can "opt in" to a service, which varies country to country. You should ensure you understand the opt-in requirements for Kenya before you launch. Currently, the options include:

  • Web (PIN) Opt-in
  • WORAR (Requiring a Reply)
  • Single MO Shortcode Opt-in
  • In-app Billing
  • Multi-billing - Are you able to send multiple MOs?
  • Multi-billing - Are you able to send multiple MTs?

Taking care of your customers

Your customers expect a high-quality service, as demanded by the regulator in Kenya. We are committed to helping you deliver a clear, compliant campaign. We can provide support to your customers for a very competitive monthly fee under one of our industry-leading support packages.

Permitted content

What you can send to customers varies across the world. In Kenya, the regulator permits only certain types of content. These include:

  • Adult Permissible
  • Mobile Gambling /mCasino (Real money)
  • Competitions
  • Voting
  • Virtual Gambling (Virtual credit)
  • Alerts
  • Chat
  • Mobile Content
  • Info Messages
  • Lottery (Real money)

Limits

As well as limits on the types of content you can facilitate in Kenya, there are limits on how much and in which ways you can bill your customers. You should always consult your account manager or our support team before you launch. The following limits are placed on services in Kenya:

  • Maximum Transactional Value: 100 KES
  • Subscriptions Limit: No limit.
  • Daily Billing Limit: No limit.
  • Weekly Billing Limit: No limit.
  • Monthly Billing Limit: No limit.
The data contained on this page is for informational purposes only and services are subject to change. You should always contact us or your dedicated account manager for the latest information, regulations, and technical specifications.
Awards
"txtNation has enabled us to expand our billing coverage and monetise Zingmobile content in markets previously unreachable."

Mr. Teo Siew Kiet, CEO - Zingmobile