Case Studies - Castrol Oil

Castrol Oil with txtNation
Company: Castrol Oil, Countries: UK; Ireland, Two-way, Non-Premium SMS (Short Code).

Objective
Castrol Oil needed to use SMS to create interactions with their customers across the UK and Ireland.

Course of Action
Castrol, in association with a partner, commissioned txtNation to provide their mobile two-way interactive SMS services. Text: OIL to 60999 in both the UK and Ireland markets. The service was advertised across all major petrol stations across the UK and Ireland, encouraging people to check their oil levels.

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