Case Studies - Aston Martin

Aston Martin with txtNation "Reply-to-Win was a huge success for Aston Martin, both in terms of consumer education and text message volume."
Aston Martin

Aston Martin Case Study
Company: Aston Martin, Country: UK, SMS: Premium

Aston Martin Website


Objective
To build awareness of Aston Martin's value added services and then drive subscriber usage. Aimed at a target audience ranging from 24 to 45 year olds, Aston Martin recognised the need to build a powerful buzz-generating mobile marketing program to connect with hip mobile trendsetters.

Course of Action
Opt-in promotion included online banner advertising, retail point-of-purchase displays and email marketing.

Results
Text messaging was an important revenue stream for Aston Martin, driving Average Revenue Per User (ARPU).