Case Studies - PLAYtv

"txtNation and PLAYtv share a vision and we look forward to working together to provide viewers with more innovative television programming. PLAYtv is the beginning of an entirely new genre of entertainment, where interactivity redefines television viewing."

LAYtv Case Study
Company: PLAYtv, Country: India, SMS: Premium, Non-Premium

PLAYtv (Endemol) Website

Regular entertainment programming, the channel aims to provide gaming, news, contests, bidding and shopping, with viewers participating on a real time basis through SMS, e-mails and chat.

Course of Action
txtNation supplied the technology platform, back-end application logic and the database, integrating viewer-generated messaging into pre-recorded and live programming.

The result is a compelling new entertainment experience for demanding TV audiences. This is the first live 24-hour interactive gaming channel, PLAYtv. Full service statistics, tbc.