Case Studies - Formula 1

Formula1 with txtNation "We selected txtNation based on our very positive experience with the company over the last two years. txtNation has an excellent relationship with network operators along with a strong combination of cutting edge technologies, large scale project management experience and pan-Europe reach."
Zach Crompton, Formula 1

Formula 1 Case Study
Company: Formula 1, Country: UK, SMS: Premium, Non-Premium

Formula 1 Website


Objective
F1, the internationally renowned sporting giant, announced that it appointed txtNation as it's mobile partner of choice. This partnership will see txtNation manage the relationship with the operators for all of F1's existing and future races around the world.

Course of Action
txtNation's solution enabled F1 to carry out the following tasks, on both the website and the track:

Website Functionality
Users can download and subscribe to all F1 Content.

SMS In
This function will allow all Club guests to text comment and submit opinions to the system for display on the LCD screens in the Club.

MMS In
This function will allow all Club guests to send in images taken with camera phones around the circuit for display on the LCD screens in the Club.

News function
This function will allow all Club guests to register their mobile numbers when they arrive at the circuit in order to receive regular updates and information throughout the day.

Competition function
This function will allow all Club guests enter competitions as and when they are displayed on the LCD screens.

Mobile Content
This function will allow all Club guests download mobile content such as wallpapers, screensavers and ring-tones to their handsets.

Results
F1 brought in over 120,000 premium messages in just the first 4 races.