Case Studies - Big Brother

Big Brother Africa with txtNation "Participation TV using SMS has been growing rapidly over the last few years," Michael Whelan, MD of txtNation. "The penetration of new devices and the introduction of new technologies is beginning to allow new services using MMS and SMS."
Michael Whelan, Behalf of Big Brother 4, Africa

Big Brother Case Study
Company: Big Brother, Country: Nigeria, SMS: Premium

Big Brother (Nigeria) Website


Objective
Time to market, a feature rich platform and a high quality end user experience across all handsets, as well as instantaneous access to revenues through txtNation's mobile billing and gateway platform was critical for Big Brother Premium SMS services.

Course of Action
txtNation powered a number of services for Big Brother including SMS voting for each eviction, SMS/MMS news alerts, text to screen opinions, and a number of polls. Each vote was premium rate and a portion of the net revenue generated was donated to charity.

txtNation's long established network of high throughput connections with mobile operators is key to providing a reliable service for such a high volume event. The agreement between Big Brother and txtNation takes effect immediately and the mobile offering will be rolled out across the rest of Africa over the next six - twelve months.

Results
The results were better than expected with overall response rate 4x on previous years.